Lead Generation

Video is the perfect content format for beginning sales conversations about business software solutions. Software explainer and demo videos are engaging, powerful, and viewers remember what they learn. In fact, research shows that customers are about five times as likely to retain information they see in a video when compared to …

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Explainer and demo videos are powerful additions to any comprehensive digital marketing plan. However, to ensure you’re getting the best results and measuring your explainer and demo …

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Technology has made it easier than ever to interact with a client or prospect even when they’re half a world away, but no amount of video conferencing capabilities can truly replace the value of a live face-to-face meeting. For this reason, trade shows remain one of the best ways to connect with your market. 

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Video is getting a lot of buzz right now, with many naming it the future of content marketing. We say that future is already here. …

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Every business needs a video marketing plan. But, what does a business do once they’ve accepted they need video? First, they place a video on their website’s landing page. Landing pages with videos have up to 800% more conversions than landing pages without video. Next, all e-mail marketing must include video as an introductory measure. This …

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