Industry

Video is the perfect content format for beginning sales conversations about business software solutions. Software explainer and demo videos are engaging, powerful, and viewers remember what they learn. In fact, research shows that customers are about five times as likely to retain information they see in a video when compared to …

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How to Fake a Live Demo

A demo is one of the most powerful marketing tools in your arsenal. When done well, a high-quality demo gives you an opportunity to tout new features, answer specific questions, and …

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A solid launch is a critical element of your company’s overall success with any product. That’s especially true for software launches, where the need for your solution must be visually demonstrated to your prospects. No matter how big or small your brand may be, or how widely …

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Customer Success: IQVIA

One of our favorite things about creating explainer videos is the ability to build a clear narrative for a product or service. It’s exciting to learn the ins and outs of an offering and then share the right information in …

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When we starting planning this demo video for Tessitura Network, helping this tech company speak to an old-school industry was one of our most important considerations. Tessitura’s solution enables arts and culture businesses to harness the power of customer data in order to make better decisions, faster. This demo video shows the ease and user-friendliness …

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