Autodemo Blog

Video is the perfect content format for beginning sales conversations about business software solutions. Software explainer and demo videos are engaging, powerful, and viewers remember what they learn. In fact, research shows that customers are about five times as likely to retain information they see in a video when compared to …

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The marketing landscape continues to evolve in the wake of the coronavirus pandemic. In fact, many experts predict large-scale events like trade shows and conferences will feel the impact of Covid-19 indefinitely. The ripple effects from this …

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After spending more than two decades working with clients on evolving explainer and demo video needs, one thing that we see often is confusion around when it makes sense to use unique, brand-specific stock video for marketing materials. A pervasive idea in the marketing space is that stock content should be avoided, …

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When you’re creating a product demo video that’s meant to win hearts (and sales), it can be easy to go overboard. Data and details may seem too important to leave out, but at this stage—brief is often better. Don’t lose sight of the primary goals when …

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How to Nail a Live Demo

An excellent product demo video that successfully shows off the strength of your solution can function as a key touchpoint in your funnel. In fact, the most successful product demo videos should be able to stand on their own when it comes to hooking a prospect and getting them to take that vital next step toward conversion. 

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